Comparing Diamond Prices

Everyone hears the commercials and claims of the mega chain jewelry stores.  These stores seem to be on every corner and advertising on every radio station and TV channel.  As an independent family-owned jeweler we know that we offer as much and more than these mega chains.  We are so confident in our price and quality we did some online cost-comparison shopping ourselves.  What we found was not only are our prices better in many cases but our quality and service offerings are outstanding. (See the cost comparison chart below.)

It is interesting to note that some of the largest chain jewelers in our area are all owned by the same parent company.
  Jared, Zales, Kay, Rogers, JB Robinson and Osterman Jewelers are all owned by the same parent company, Signet Jewelers, operating locations internationally. So, when cost-comparison shopping keep in mind that many times you may be comparing prices within the same company.  So, when comparing their prices – there really is not much comparison.  With so many subsidiaries under one company, presented as competing business, it’s hard to imagine they are concerned with loyal customers.  If someone goes down the street, chances are the customer is actually still shopping with the same company.  Jester Jewelers values our customers and want to retain their business by offering quality jewelry and outstanding service at prices that even beat the mega chain stores. 

Regardless of where you buy your diamond, you need to understand all of the standards that are used to determine a diamond’s quality.  In this series of blog posts, we will go over each quality in detail.  Then, you can shop with confidence as an educated consumer and purchase the diamond you want, not the diamond someone wants to sell you. Learn more.

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